MISSION

THE UNFAIR ADVANTAGE and CONTINUAL PURSUIT of EXCELLENCE. 

THE LIFE OF A PERSEVERING WARRIOR. 

Customizing human performance and optimizing genetic potential with TRUTH based physiology.

IRON SHARPENS IRON MISSION: 

ENCOURAGE, ENRICH, and INSPIRE each athlete in an ELECTRICALLY supercharged, ENTHUSIASTICALLY VIRTUOUS IRON SHARPENS IRON ATMOSPHERE of RUGGED POSITIVITY and GRITTY ENCOURAGEMENT so that they can COMMIT, CHALLENGE, COMPETE, PERSEVERE, and CONQUER.

Equip, ARMOR, and gift EACH athlete with the BRAVE VITALITY needed to be FEARLESSLY PERSISTENT, COURAGEOUSLY UNDAUNTED, TENACIOUSLY RESILIENT and GRATEFUL, INDUSTRIOUSLY GRITTY, and RESOLUTELY PERSEVERING in order to close the gap on their genetic potential and to facilitate their dreams into their reality. FORGE the GRIT and DISCIPLINE needed to empower, inspire, encourage, and prepare every athlete for the successful completion of their MISSION. 

Encourage and prepare each athlete’s HEART to embrace extreme difficulty, struggle, fatigue, challenges, and conflict as the ETHOS of each ATHLETE’s ARMOR. Maximize outcomes and movement performance by MASTERING/CONQUERING vigorous, technically advanced movement performance progressions, in progressively chaotic, unstable, intensely extreme environments with extremely RARE and COMPETITIVE athletes and teams to become aware of and work beyond thresholds and limitations. Be challenged and encouraged by, fellowship and build relationships with, be FORGED with adventurously wild hearted, rare, and courageously unrepeatable humans.